Case Study | L'Oreal - Area Marketing Associates

The challenge: To heighten consumer interest and department store display for Ralph Lauren Romance during the pre-Valentine's Day selling period in each of the brand's the high volume markets.

Results: An aggressive flight of local promotional radio was employed for ten days leading up to Valentine's Day. The program included the following activity:

The brand retained its #1 position for the Valentine's Day sales period for each of the years of our program's execution.